What do you think this is?
Unless you scrutinised the photo very carefully, you probably answered "Cream". But despite the "Double" in large type and the strawberry graphic, there is tiny type at the bottom which says "alternative to cream". In fact, Elmlea is a "blend of buttermilk and vegetable oils" whose only advantage, as far as I can see, is that it "keeps up to 5 days opened in the fridge, compared to 3 days for double cream."
I've never knowingly bought Elmlea – my dislike for dairy substitutes is well-documented – but this week I thought I'd try it out because the shop didn't have real cream. As an experiment I put some into my morning coffee. The coffee was inedible (I discovered that Elmlea, unlike cream, does not mix with coffee), but at least it made a cool pattern.
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