Canary Wharf tube station has an interesting advert for Expedia, a travel website. It shows airline baggage tags for Sun Valley (Idaho, USA), Seattle (Washington, USA), Seno (Laos) and Sembach (Germany).
I am not saying I would go to Sembach just for the sake of the baggage tag, but if I had to choose between Sembach and another destination, all other things being equal, I would probably opt for Sembach. “Sex tourism”, Anasua called it.