Monday, April 28, 2014

Ryanair Humour

Nearly everyone hates Ryanair.

I have flown with them several times, and if you think that means I am an exception, you couldn't be more wrong: it means I dislike them even more – not just because of all the times I have been subjected to their frustrating booking process and annoying recorded in-flight promos, but because choosing Ryanair is a peculiar form of self-abasement – a reminder that purely because of their low prices, I sometimes fly with an unpleasant company which is synonymous with obsessive cost-cutting, hidden charges, appalling customer service and an obnoxious CEO.

Ryanair are completely unabashed about their business model and public image, and in a perverse way, I can't help appreciate how they sometimes poke fun at themselves. On a Ryanair flight I took this month, the in-flight menu advertised, among other things:
• "Free printed receipt with every purchase!"
• "Sweet snacks (great for sharingscoffing if you've been separated from your friend!)" (a reference to their no-allocated-seating policy)
• "Soft drinks & juices (because the toilets are still free!)" (a reference to the proposed pay-per-pee fee)

In 2012, flying back to London with Ryanair, I fell asleep when the landing cards were being handed out. When I woke up, I asked a flight attendant if I could have a landing card. "That will be one pound," she said.

It is a mark of Ryanair's reputation (and her perfect poker face) that before I caught on to the joke, I actually believed her for a second.

1 comment:

Sujaan said...

Michael O'Leary's a genius! I just read that article.